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Alex Martin Property Consultants

Case studies: Design

Less is more.  Marco Betti, one of Brighton’s premier photographers needed to distinguish between his B2B work and his B2C work.  He wanted a way of showing his photography simply and without distraction, with the flexibility to add new galleries, update the site and post blogs without ongoing cost. This was all required on a tight budget.

 

Case studies: Search

Wananavu is a large AAA holiday resort on Fiji’s north shore. They were struggling with being found ‘organically’, were almost non-existent on key word searches and the site had poor information architecture and content, making good organic search results in a highly competitive market place very difficult to deliver.

 

Case studies: charity

The charity Access Sport were unable to convey the impact of their work because of a legacy website.  They had problems showing the breadth of their work with hard to reach groups and were sometimes perceived as a commercial sporting organisation, rather than a charity.  They also needed to talk to a diverse range of stakeholders including police, councils, sponsors clubs, volunteers and more.

 

Case studies: re-branding

Avia WatchesAvia Watches were a very traditional British watch brand.  The brand traditionally inhabited the 50+ market through high street jewellers and had no online presence.  The brief was to build a new site, engage younger customers, retain the loyalty of older customers photograph and display the watches professionally and make the site easy to update and search where to buy:

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Core services

  • 01. design & build
  • 02. bespoke programming
  • 03. content management systems
  • 04. metrics
  • 05. search engine optimisation
  • 06. social media optimisation
  • 07. databases & newsletters
  • 08. content & call to action