Avia Watches were a very traditional British watch brand. The brand traditionally inhabited the 50+ market through high street jewellers and had no online presence. The brief was to build a new site, engage younger customers, retain the loyalty of older customers photograph and display the watches professionally and make the site easy to update and search where to buy:
Development:
- We delivered a ‘retro’ style design, to engage a younger, fashion aware audience
- The design used ‘kitch’ sixties & seventies fashion styles which older audiences would also find familiar in an ‘authentic eccentric’ feel yet quintessentially British
- We provided product photography
- and functions on the site so that Fossil could quickly & easily update the site and watch ranges
Results:
- very low ‘bounce rate’ of 11%,
- month on month traffic increase of 15%,
- 18 page views per visit
- Over 4.30s on site for each visitor
- 76% traffic from SEO
- large rise in queries about the brand