The charity Access Sport were unable to convey the impact of their work because of a legacy website. They had problems showing the breadth of their work with hard to reach groups and were sometimes perceived as a commercial sporting organisation, rather than a charity. They also needed to talk to a diverse range of stakeholders including police, councils, sponsors clubs, volunteers and more.
We redesigned their site so that:
- Access Sport were immediately understood to be a charity
- The benefits of supporting the charity was clear to potential sponsors & stakeholders
- The impact the charity had were shown through testimonials and case studies
- Their famous sporting ambassadors had greater prominence and so enhanced the charities profile
- Showed the extensive and diverse work the charity undertakes
- Donations were easy to make & driven by clear call to action
We delivered all this on a tight budget, and gave the charity the latest content management systems to enable them to edit the site, reducing ongoing costs and vastly improve SEO potential. Watch this space for measurable results.